What is integrated marketing, and how can it support your business goals?
In today’s interconnected world, successful marketing efforts incorporate an integrated approach. Historically, integrated marketing meant creating a campaign that might span TV, radio and print ads —...
View ArticleWhy does content consistency matter?
If you’re a business owner, you know that your brand is one of your most valuable assets. Brands grow strong through consistent development and use. By applying uniform standards to the way your...
View ArticleDigital marketing actions that help increase your sales
These days, most business owners know that digital marketing involves making people aware of their products and services on the internet. But what does digital marketing entail? Any marketing effort...
View ArticleReaching the senior market through social media, voice assistants
With the rise of the internet — and the more-recent domination of social media — we’ve often heard that older people simply aren’t getting on board. As recently as last year, just 37 percent of people...
View ArticleLet’s Get Visual! Four Tips for Using Eye-Catching Videos, Photos and More
If you play a role in marketing your business, you’ve probably found that visual elements improve the performance of all sorts of content, from press releases to websites to marketing emails. But with...
View ArticleAre You Taking Advantage of These Email Marketing Trends in 2019?
With the digital landscape constantly evolving, you might think email has headed the way of the dinosaur. The truth is that email is more popular — and profitable — than ever, bringing in some $44 for...
View ArticleA Holiday Wish List for Aging Parents
It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and...
View ArticleHow to Bring the Holiday Spirit of Giving Into Work
For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For...
View ArticleMarketing During the Holidays
With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the...
View ArticleThe Importance of Intergenerational Relationships
Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly...
View ArticleWhy a Healthy Company Culture Is Important
Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees...
View ArticleAttracting Boomers Requires Innovation, Choice
For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along...
View ArticlePodcasts: Why Are They the Next Marketing Frontier?
Whatever you’re interested in these days, there’s a podcast for that. From news talk to fitness, entrepreneurism, travel, pets and productivity, you‘ll find a selection of podcasts to please just about...
View ArticleSeptember Is World Alzheimer’s Month
Around the world, Alzheimer’s awareness is growing. More people than ever before understand the significant physical and emotional toll on individuals with the disease, care partners, family members...
View ArticleWhy Social Media Is Important in 2018
Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually...
View ArticleIt’s the Perfect Time for Older Adults to Transition to Senior Living
If you’ve been considering a transition to senior living, you may find that some recent economic news will encourage you to move ahead with your plans. This year, the Federal Reserve raised interest...
View ArticleA Holiday Wish List for Aging Parents
It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and...
View ArticleHow to Bring the Holiday Spirit of Giving Into Work
For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For...
View ArticleMarketing During the Holidays
With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the...
View ArticleThe Importance of Intergenerational Relationships
Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly...
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