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The Importance of Intergenerational Relationships

Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly...

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Marketing During the Holidays

With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the...

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How to Bring the Holiday Spirit of Giving Into Work

For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For...

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A Holiday Wish List for Aging Parents

It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and...

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Are You Taking Advantage of These Email Marketing Trends in 2019?

With the digital landscape constantly evolving, you might think email has headed the way of the dinosaur. The truth is that email is more popular — and profitable — than ever, bringing in some $44 for...

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Let’s Get Visual! Four Tips for Using Eye-Catching Videos, Photos and More

If you play a role in marketing your business, you’ve probably found that visual elements improve the performance of all sorts of content, from press releases to websites to marketing emails. But with...

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Reaching the senior market through social media, voice assistants

With the rise of the internet — and the more-recent domination of social media — we’ve often heard that older people simply aren’t getting on board. As recently as last year, just 37 percent of people...

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Digital marketing actions that help increase your sales

These days, most business owners know that digital marketing involves making people aware of their products and services on the internet. But what does digital marketing entail? Any marketing effort...

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Why does content consistency matter?

If you’re a business owner, you know that your brand is one of your most valuable assets. Brands grow strong through consistent development and use. By applying uniform standards to the way your...

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What is integrated marketing, and how can it support your business goals?

In today’s interconnected world, successful marketing efforts incorporate an integrated approach. Historically, integrated marketing meant creating a campaign that might span TV, radio and print ads —...

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