PR Tactics To Break Through a Media Cold Spell
Every PR professional appreciates the thrill of getting major media coverage. We celebrate when our clients get positive front-page newspaper coverage, a sit-down interview with a television network,...
View ArticleOnline Newsrooms Help Tell Your Story
Do health care clients understand the value of an online newsroom? Do they know what makes it great? I pondered these questions after reading an article about four online newsrooms that are able to...
View Article3 Misconceptions That Lead to Social Media Failure
Too often, great companies with a lot of potential are simply unable to get anywhere with their social media efforts. I’ve found that there are three common misconceptions businesses tend to have that...
View ArticleBulk Up Your Facebook Brand Page to Build Engagement
How does your Facebook Page stack up? Does your brand take full advantage of all the features of the Timeline format? If your brand page hasn’t seized the numerous ways to engage potential customers on...
View ArticleEnhance Economic Development Efforts through Content Marketing
Have your economic development efforts become so focused on incentive packages, site inventory and attracting the next big corporation to your community that you’ve lost touch with your business...
View ArticleWalker Marketing Earns National Recognition
Agency Joins the Ranks of Leading National Health Care Communication Specialists Concord, N.C. – Walker Marketing received a bronze National Health Information Award for its radio campaign for Delaware...
View ArticleSix Ways to Use Data to Drive Sales in Senior Living
Lead generation and nurturing practices in senior housing run the gamut from traditional direct mail and advertising to digital channels such as social media and email marketing. Yet what you do with...
View ArticleWalker Marketing Partners with Cookies for Kids’ Cancer to Advance Pediatric...
Also to Host Virtual Bake Sale Fundraiser to Support Phase I Research Grants Concord, NC – Cookies for Kids’ Cancer, a national not-for-profit organization, has selected Walker Marketing as its partner...
View ArticleThe ROI of Social Media Marketing
Social media is becoming one of the most popular, cost-efficient tools in tourism marketing. Used effectively, social media has been proven to boost the number and length of visits. It is this reason...
View ArticleMain Street Program Jump-Starts Downtown Revitalization
As charming downtown commercial districts pop up across the country, it’s difficult to imagine a time when a thriving main street, lined with mom-and-pop storefronts and unique eateries, wasn’t...
View ArticleTop Five Reasons People are “Buying” into Senior Housing
The collapse of the housing market resulted not only in a loss of capital and cash, but a potentially more damaging loss of confidence in any type of real estate commitment. The senior housing industry...
View ArticlePromote Tourism with Online Vacation Packages
Now that social travel apps like Tripl, Gogobot and Trippedoff have joined established travel portals like Expedia and TripAdvisor in providing user reviews and travel tips, the average vacation...
View ArticleAre Industry Clusters the Key to Economic Growth?
Industry clusters were once believed to be the economic development “Holy Grail,” but over the years they have produced mixed results. Still, industry experts believe that an effective clustering...
View Article“Travel Effect” – Research Seeks to Show Benefits of Travel
The U.S. Travel Association is planning a multimillion-dollar campaign called “Travel Effect,” with the goal of promoting research results that show the benefits of traveling on people’s health and...
View ArticleHealth Care Marketing Strategy and the Baby Boomers
As your hospital system or physician practice begins to develop its health care marketing strategy it’s important to address the needs of Baby Boomers, a population of approximately 78 million men and...
View ArticleAgency Accountability: Proof of Performance
The 2013 Marketing Summit at Wake Forest University recently tweeted “What will drive agency value in the world of Big Data? The panel agrees: measurable results and ROI.” No more hiding behind...
View ArticlePutting the Floor Plan in Place
I’ve heard the debate from both sides. Some argue the importance of posting all available information about a property on the website so prospective residents doing research online have everything they...
View ArticleSocial Media ROI: Ways to Determine The Impact of Your Campaign
Health care providers continue to invest in social media, whether they are trying to attract new followers or build patient census. Any brand can create a Facebook page or YouTube channel, but how do...
View Article4 Tips to Increase Your Marketing ROI in Senior Living
Maximizing the return on every dollar spent promoting a new or existing senior housing community is always a foremost goal, but one that carries even more weight in this less-than-robust,...
View Article10 Reasons Brands Need to Take Social Media More Seriously
Many high-level corporate decision makers simply can’t wrap their heads around the idea that social media management for a brand is: 1. A real job 2. Important enough to make an impact on the bottom...
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