Measuring Hospital Quality via Facebook
While those active on social media aren’t shy about sharing details of their lives or expressing their opinions on Facebook, how much do their “likes” reflect the quality of the organizations with...
View ArticleUse Community Visioning to Find Your Destination Brand
These days, information overload is status quo, making it harder than ever to differentiate your brand from your competition and connect with your customers in a meaningful way. Community visioning and...
View ArticleLeisure Travel and the Generational Marketing Potential
Even though Americans consider leisure travel almost a birthright, it is becoming increasingly difficult to market to them. We are dealing with three very distinct generational target groups. And...
View ArticleData revolution: Don’t let numbers trump what truly triggers decision making
As someone who operates day-to-day in the world of digital and data, I believe the paradigm shift in marketing communications, from creative-centric to equal parts art and science, has been a win-win...
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Six Reasons to Utilize Content Marketing for Home Care PR
Content marketing has become a buzzword the past two years, but does it make sense for those trying to reach seniors? It is certainly a significant time investment. Proper content marketing – or “brand...
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More than Just a Bus Ride – Key Elements of a Successful Media Tour
While the controversy continues over the best metrics to apply when measuring the ROI of travel media coverage, one indisputable fact remains – first-person feature coverage of your destination and...
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The Four P’s of Branding
If you’re like most people, you’ll buy a pair of shoes from just about anyone. But what about a hip and knee replacement? Cesearean? Vasectomy? It is a well-known fact among marketers that consumers...
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Survey Shows Most Influential Resources for Site Selection Decision Makers
In this uncertain economic environment, it is more important than ever for economic development organizations to know their audience and how to reach them. According to a survey conducted among...
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Using Services in your Senior Living Sales Pitch to Gain Competitive Advantage
Every senior living sales person should be prepared to answer questions throughout the sales process. The questions that arise about a continuing care retirement community are among the...
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New Pew Study on Caregivers and Technology
Pew Research recently released the findings of its new study on family caregivers and their technology usage in health care entitled Family Caregivers Are Wired for Health. The report is part of Pew’s...
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Four Content Marketing Tactics to Increase Tourism
You don’t have to be New York City or Miami to attract tourists. When it comes to travel, there really is something for everyone. The key is to use what you have, and find those niche audiences that...
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Gateways: Your Opportunity to Roll Out the Welcome Mat
First impressions are everything. We all like to have the grass mowed, house cleaned and clutter stored when we host a dinner party, so why would it be any different when we’re greeting visitors to our...
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Health Care Marketing Needs an Overhaul
A recent Ad Age Insights report suggests that health care marketing needs an overhaul and should address cost concerns resulting from Obamacare. According to the report, with the recession and health...
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The Value of a Blog to Health Care Organizations
According to a survey conducted by comScore, a leading internet technology company, 59 percent of Internet users visited general health websites over a six month period. And, seven in 10 women and six...
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Can Word-of-Mouth be Incorporated into a Tourism Marketing Strategy?
We all have heard for years about the importance of word-of-mouth marketing. We know it has a credible and influential reception but what exactly is it and how is it done? Here are several guidelines...
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Creating Memories Through Branding
A tourism brand is a fond memory, a feeling. It is the sum of all rational and emotional attributes that a person associates with a place through the mind’s eye. Those seeking to brand or re-brand a...
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Walker Marketing Expands Its Digital Marketing Division
Cathy Foster Joins Team as Director of Digital Services October 15, 2013 – Concord, N.C. – Walker Marketing, one of the area’s leading full-service, advertising, public relations and digital agencies,...
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Health Care Marketing and Obamacare
Obamacare, Affordable Care Act – Call it what you will, but it’s virtually impossible to go a single day without hearing about it. The Affordable Care Act is the subject of a nationwide marketing and...
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PR Strategies to Improve Patient Experiences
The big trend in the health care industry is patient-centered care, and strategic growth now relies heavily on providing the best experience for the patient. However, simply stating that the patient is...
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Visitor Spending is Up in N.C.
Business North Carolina recently reported that despite the economy, visitor spending trends were up. Diane Nordstrom, the director the Currituck County Travel and Tourism Department claims Currituck’s...
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