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Brand Elements You Can Control
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of...
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Remote Control Tourism – A New Way to Promote Your Destination
Melbourne, Australia is enticing tourists to visit their city with an innovative approach to destination marketing. In October, they launched a Remote Control Tourism campaign conducted across an...
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Carolinians View Travel Within State as a “Getaway” vs. “True Vacation”
In April 2013, focus groups were conducted on behalf of the N.C. Division of Tourism, Film and Sports Development. The overall objective was to explore vacation-related attitudes, perceptions and...
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5 Good Marketing Lessons from Healthcare.gov
Regardless of where you stand on Obamacare or the infamous health care website rollout, from a digital marketing point of view, Healthcare.gov is doing a pretty good job with health care marketing....
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Medical Practices Should Tackle Social Media
Many health care marketing professionals avoid the idea of joining social networks. Some believe it’s a waste of time or that social media isn’t an appropriate channel to communicate brand messaging....
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The Health Care Social Media Strategy
Social media is a vital component of any communications strategy. However, unlike many consumer product brands, health care organizations need to take a slightly different approach. While building a...
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North Carolinians and their Vacation Planning Process
During focus groups held in Raleigh and Charlotte, there were discussions about how North Carolinians investigated, planned and made decisions about their vacation destinations. In each city, there...
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Top Social Media Trends for 2014
This time each year, predictions are made about which innovative tools will be most effective in marketing to a designated audience. Generally, this helps individuals determine where they should budget...
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Content Marketing: the Key to Managing your Channels
When you think about promoting your destination, you’ve got a lot of options. It used to be easier, don’t you think? Before the Internet, advertising your destination consisted of print, radio,...
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ROI of Content Marketing
As you identify content marketing strategies, it’s vital to develop a corresponding measurement strategy that demonstrates your return on investment. As a marketer focused on raising awareness of your...
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Great Content Improves Your Website
In a society where information is virtually limitless, human attention inevitably becomes the most important commodity of all. Today’s consumers are characterized by high expectations and a desire for...
View ArticlePR Strategies to Improve Patient Experiences
The big trend in health care is patient-centered care, and a provider’s ability to achieve growth, or even sustain its current position, relies heavily on providing the best experience for patients....
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How Can Tourism Organizations Get Measurable Results from Content Marketing?
Content marketing has been a buzzword for a few years now – and for good reason. Done right, it can increase awareness and establish a brand as a credible source of useful information. It can also be...
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Celebrating 2014 World Tourism Day
On Saturday, September 7, communities across the globe will celebrate World Tourism Day (WTD). Held annually on the 27th, WTD is organized by the World Tourism Organization. The purpose is to foster...
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NC’s Brunswick Islands Receives Platinum Awards for 2014 Publications
Last week, the Destination Marketing Association of North Carolina (DMANC) held its annual Tourism Leadership Conference, where awards for outstanding achievement were presented. Walker Marketing is...
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Redefining Age at #LeadingAge14 in Music City
The 2014 Annual LeadingAge Expo is almost here, and the Walker Marketing team is excited to head to Nashville for four days of learning, collaboration and engagement. We know the senior living market...
View ArticleWalker Marketing Receives International Honors
International honors from the Davey Awards have been announced for 2014. Walker Marketing is pleased that for the second time this year, creative work performed in the tourism and senior marketing...
View ArticleStandardizing Marketing Performance for DMOs
Even as performance reporting for marketing professionals becomes more standardized, the need for organizations to demonstrate return on marketing investment continues to increase. Specifically in the...
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Walker Marketing Expands, Hires Chief Creative Officer
CONCORD, N.C. – Jan. 12, 2015 – Walker Marketing, one of the area’s leading full-service marketing communications agencies, has expanded its team, welcoming Steve Lasch as Chief Creative Officer. As...
View ArticleHealth Care and Long-term Care Digital Strategies
Typically, when a consumer or caregiver is looking for a health care specialist or long-term care, a health event has triggered a need. Once there’s a need, the selection of a provider comes down to a...
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