Walker Marketing Earns International Recognition for Senior Living Website
Grace Ridge Retirement Community website wins 2015 AVA Digital Award CONCORD, N.C. – Feb. 24, 2015 – The international AVA Digital Awards recently announced the winners of its 2015 competition. Walker...
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Join Walker Marketing at the VANHA Conference
There is life beyond bifocals. Get ready. Senior living is beginning the big change. The boomers have gone through life changing it to suit themselves. And they’re not going to stop now. Those who plan...
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Five Recent Internet Insights And What They Mean
First things first. Welcome to Anything But Grey, the very first in a series of what we trust will be lively periodic updates and insights into the lives, passions, issues and habits of Americans of a...
View ArticleBoost event attendance and get prospects in the door with PR.
Every senior living marketer knows the key to sales is getting prospects in the door. And most senior living communities use marketing events to draw in potential residents. But what happens when...
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Five Fundamental Interests Senior Living Brands Should Never Ignore.
You’ve probably heard by now that the brand is not the logo. Neither is it the tag line. It’s not the typeface or the letterhead or the business card. Nor is it the sum of these things. Which may have...
View ArticleWalker Marketing Wins National Mature Media Award
Walker Marketing, one of the area’s leading full-service marketing communications agencies, was a winner in the 24th annual National Mature Media Awards Program. The program, presented by the Mature...
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Why 70 Just Won’t Act Grey, Today.
As the Baby Boom generation edges toward a retirement that is proving elusive for many, it may be a good time to make a few observations. Why won’t people act their age? We’ve all seen the videos of...
View ArticleCCRC Moniker Ousted
A recent announcement at LeadingAge had us wondering: when did continuing care become a dirty word? The proposed name change from continuing care retirement community to life plan community was...
View ArticleTips for Marketing Adult Day Care
Walker Marketing, in conjunction with LeadingAge, hosted a webinar to give insight into what it takes to successfully market adult day care services. Here is a brief recap of the tips that were shared...
View Article5 Methods to Increase Your Marketing ROI in Senior Living
Maximizing the return on every dollar spent on marketing is always a foremost goal, particularly now as investors are looking to put their money in senior housing. Starting with the REITs in 2011,...
View ArticleThe Four Ps of Branding
If you’re like most people, you’ll buy a pair of shoes from just about anyone. But what about a hip and knee replacement? Cesearean? Vasectomy? It is a well-known fact among marketers that consumers...
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5 Ways to Influence Adult Children
If you’re speaking with seniors on a regular basis, you know that adult children often play a major role in determining when — and even if — Mom and Dad move into a community. In some cases, adult...
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Getting Residents Involved in Marketing: Yes or No?
Most marketing professionals use every resource available to them and are always on the prowl for good deals. Whether you’re paying for ad space, web hosting, printing or even staffing, it’s likely...
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Planning Events to Maximize ROI
Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering...
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Five Compelling Events for Senior Living Communities
As a senior living marketing professional, you know that scheduling regular events is vital for getting prospective residents into your community and converting interest into reservations and move-ins....
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Resident Photos in Marketing – Part I
Imagine a prospective future resident is browsing your website, learning more about your community and growing more comfortable with the idea of a move. She notices a photo of a nice-looking gentleman...
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Make the Most of Your Senior Living Website
With so many marketing channels available these days — we’re looking at you, social media — you may wonder if your community still needs a website. The answer is an emphatic “yes!” Your website acts as...
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Resident Photos in Marketing – Part II
In Part I of our Resident Photos in Marketing series, we looked at the advantages and disadvantages of your senior living marketing images: stock photos and resident photos. We also offered a solution...
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Marketing Person-Centered Care
Over the past few years, the person-centered care movement has begun to sweep the senior living industry. For residents and caregivers, person-centered care is a wholly positive shift away from the...
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Direct Mail Offers That Get Seniors Responding
In recent years, overall use of direct mail has continued to decrease as digital marketing has taken off in many industries. But in senior living, direct mail continues to serve as an effective means...
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