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Social Media For Senior Living
Like most businesses these days, your senior living community has likely established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and...
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Senior Living Video Strategies
With more than a billion users, YouTube has become one of the internet’s premier destinations and the source of hundreds of millions of hours of video viewing each day. By next year, video is expected...
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Positioning Senior Living Communities in a Competitive Marketplace
In the senior living industry, branding isn’t always a priority. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated...
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The Value of Accreditation in Marketing: A Validation of Quality?
How many prospective residents ask your marketing team about accreditation? One in 20? One in 100? Accreditation is not at the forefront of most seniors’ minds when they begin looking for a senior...
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Resident Portals: If You Don’t Have One, You Should
From the beginning of the internet age, seniors have been among those Americans least likely to make use of technology. As recently as 2015, four in 10 adults over the age of 65 said they had yet to...
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Partnering with Real Estate Agents for Independent Living Referrals
It’s no secret that most seniors need to sell their homes to finance a move to Independent Living — and that a senior who’s putting her home on the market may be a prime candidate for a move to your...
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Leveraging Community Partnerships
For most senior living communities, serving the greater good in the local area is part of the mission. Communities often help local nonprofits in a variety of ways, from cash donations to use of space...
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Using PR to Tell Your Community Story in a Compelling Way
What’s your story? If you don’t know, then it’s time to take a look at how public relations — both earned and owned — can help you get your message out in a compelling way. Why Do You Need a Story?...
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Why FRESH Content Is King on Your Website
New websites always come with the best intentions. But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the...
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Full Funnel Marketing – It Works!
To maintain an optimal occupancy level, you probably coach your team to keep their sales funnel in mind. But have you considered going full-funnel? The modern concept of “full-funnel marketing” gives a...
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Marketing Is the Bridge that Connects You with Your Prospects
How do you connect with your prospects? In most communities, members of the sales team call prospective customers and schedule appointments on a regular basis. If you have a marketing program in place,...
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How to Deal with Negative Online Reviews and Comments
In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a...
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Full-Funnel Marketing – It Works!
To maintain an optimal occupancy level, you probably coach your team to keep their sales funnel in mind. But have you considered going full-funnel? The modern concept of “full-funnel marketing” gives a...
View ArticleClik here to view.
Marketing Is the Bridge that Connects You with Your Prospects
How do you connect with your prospects? In most communities, members of the sales team call prospective customers and schedule appointments on a regular basis. If you have a marketing program in place,...
View ArticleClik here to view.
How to Deal with Negative Online Reviews and Comments
In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a...
View ArticleClik here to view.
Planning Events to Maximize ROI
Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering...
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5 Ways to Influence Adult Children
If you’re speaking with seniors on a regular basis, you know that adult children often play a major role in determining when — and even if — Mom and Dad move into a community. In some cases, adult...
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What’s in a Name? Wellness Programs Around the Country
What’s in a name? If you’re hoping to use your wellness program to attract prospective residents to your senior living community, the right name can significantly enhance your efforts. Active seniors...
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Leveraging Digital Channels to Generate Leads, Part I: Leveraging SEM
If your community has a website — and nearly all do these days — you’re probably employing search-engine marketing to promote it. Used strategically, the right SEM techniques can help move your site...
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Benchmarking and Tracking Your Marketing Results
Is your marketing program delivering the results you want? If not, it’s time for a little detective work. By implementing measures to effectively benchmark and track your marketing efforts, you can...
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