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Your Community’s Brand Position, Part I: How Do Your Residents Perceive Your...
The comedian Stephen Colbert coined the term “truthiness” to describe his view that facts don’t matter and perception is truth. In your senior living community, your success may depend less on the...
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Leveraging Digital Channels to Generate Leads, Part II: Repurposing Content...
If your community has a website and a social media presence, you’re probably creating content on a regular basis. From blog posts and tweets to Instagram photos and white papers, your communications...
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Your Community’s Brand Position, Part II: Is Your Brand Different From Your...
What’s unique about your senior living community? If you can’t answer that question in a sentence or two, your branding strategy may need some work. Your brand — that sense of what your community...
View ArticleClik here to view.
Leveraging Digital Channels to Generate Leads, Part III: Create Informative...
How many hats does your website wear? From alert system to communications hub to home base for blog posts, websites for senior living communities often serve a variety of purposes and audiences. Often...
View ArticleClik here to view.
Your Community’s Brand Position, Part III: What Is Your Community Brand...
If you have a business, you have a brand. But the brand you have may not be the brand you want. For a variety of reasons, senior living community brands sometimes fail to meet the expectations of...
View ArticleClik here to view.
Why Off-Site Events Can Be Effective
In senior living, most selling happens within the confines of communities. The traditional approach aims various marketing channels toward persuading prospective residents to tour your campus in...
View ArticleClik here to view.
Creating Talking Points for Your Community Leaders
Can members of your leadership team quickly express your mission and describe what differentiates your community? By creating basic talking points, you can ensure that your community relations...
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Benchmarking and Tracking Your Marketing Results
Is your marketing program delivering the results you want? If not, it’s time for a little detective work. By implementing measures to effectively benchmark and track your marketing efforts, you can...
View ArticleClik here to view.
Your Community’s Brand Position, Part I: How Do Your Residents Perceive Your...
The comedian Stephen Colbert coined the term “truthiness” to describe his view that facts don’t matter and perception is truth. In your senior living community, your success may depend less on the...
View ArticleClik here to view.
Leveraging Digital Channels to Generate Leads, Part II: Repurposing Content...
If your community has a website and a social media presence, you’re probably creating content on a regular basis. From blog posts and tweets to Instagram photos and white papers, your communications...
View ArticleClik here to view.
Your Community’s Brand Position, Part II: Is Your Brand Different From Your...
What’s unique about your senior living community? If you can’t answer that question in a sentence or two, your branding strategy may need some work. Your brand — that sense of what your community...
View ArticleClik here to view.
Leveraging Digital Channels to Generate Leads, Part III: Create Informative...
How many hats does your website wear? From alert system to communications hub to home base for blog posts, websites for senior living communities often serve a variety of purposes and audiences. Often...
View ArticleClik here to view.
Your Community’s Brand Position, Part III: What Is Your Community Brand...
If you have a business, you have a brand. But the brand you have may not be the brand you want. For a variety of reasons, senior living community brands sometimes fail to meet the expectations of...
View ArticleClik here to view.
Why Off-Site Events Can Be Effective
In senior living, most selling happens within the confines of communities. The traditional approach aims various marketing channels toward persuading prospective residents to tour your campus in...
View ArticleClik here to view.
Creating Talking Points for Your Community Leaders
Can members of your leadership team quickly express your mission and describe what differentiates your community? By creating basic talking points, you can ensure that your community relations...
View ArticleClik here to view.
Leveraging Caregiver Testimonials
For a variety of reasons, many adult children serve as caregivers — either part-time or full-time — for senior parents. In most cases, caregivers act out of love and concern, but the physical and...
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Alternatives to Stock Photography
For many senior living communities, stock photography can provide a convenient, relatively inexpensive alternative to hiring a professional photographer for an on-campus shoot. However, using stock...
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Media Training and Talking Points for Leaders for Interviews
If you’ve participated in interviews with local or national media, you know the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt...
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Staking Your Claim – Owning One Thing at Your Community
What makes your senior living community special? If your answer is “everything,” you may have some work to do in the branding arena. Multitasking is a myth and so is being exceptional at everything....
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Can You Have Too Many Leads in Your Prospect Database?
Are all the leads in your database bringing you joy? If you’re a fan of decluttering whiz Marie Kondo, you’ll recognize this question as a way to pare down your belongings. But the logic of less also...
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