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Ways to Compete Against Shiny and New
The senior living industry is always competitive, but nothing bumps up the stress level like having a brand-new community open nearby. If a new community has opened for business and has started to cut...
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How to Retain a Quality Workforce
Are you retaining your best team members? High turnover paired with increasing demand is leaving senior living communities across the country struggling to hold onto a high-quality workforce. The...
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Making Effective Presentations That Lead to Lasting Engagement
Along with a strong social media presence, website and print collateral, face-to-face presentations can serve as a key component of your marketing program. In a senior living setting, in-person...
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How Can Your Community Promote World Alzheimer’s Month?
September is World Alzheimer’s Month, a time to increase awareness and understanding of this debilitating disease. Most individuals living with Alzheimer’s are over the age of 65, and senior living...
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Using Social Media for Senior Living Communities
Have you held off on diving into the deep end of social media? If so, you’re not alone. With an audience that trends older, senior living communities historically have not been first in line to try...
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Getting Involved With the Greater Community to Promote Intergenerational...
When different generations of people come together, everyone benefits. In days past, those connections happened naturally, with seniors serving as mentors and trusted guides for young people. Today,...
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The Role of Technology in Today’s Senior Living Communities
As a group, seniors tend to embrace technology at a slightly slower pace than their younger friends and relatives. However, seniors are using technology more than ever, and younger seniors are nearly...
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The Importance of Philanthropy
Senior living communities improve the lives of older adults every day by providing safe housing, engaging activities, nutritious meals and excellent health care. Many communities also contribute to...
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Enhancing the Digital Marketing Experience
In many senior living communities, prospective residents visiting for the first time enter a meeting room, where they hear a presentation by a marketing representative. The marketing rep then guides a...
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Ideas for Making 2018 Your Best Year Yet
With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating...
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Garnering Coverage from Local Media
If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word....
View ArticleVideo Content Trends: The Future of Content Marketing
Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, Twitter and various websites across industries, marketers and consumers are choosing video for information,...
View ArticleLeveraging Your Website to Contend with Your Biggest Competitor (Aging in Place)
As the baby boomers continue to reach retirement age, your senior living community may face a variety of new competition with all manner of options, services and amenities. Your biggest competitor,...
View ArticleTax Season is Upon Us, Identity Tax Theft Awareness (How to Protect Seniors)
With tax time almost here, the IRS is warning of a new type of fraud involving ill-gotten refunds deposited into accounts and taxpayers tricked into turning over the loot to the scammers. It’s a new...
View ArticleWhat to Do When Your Business Gets a Bad Review
It used to be that when someone had a problem with your business, they called to complain. In most cases, a responsive manager could straighten out the issue, and the matter would end there. Today,...
View ArticleTips to Increase Direct Mail Marketing Campaign Engagement
Despite a mass migration to online marketing in recent years, direct mail remains a critical tool for most senior living communities to reach out to prospective residents. It’s true that seniors have...
View ArticleEmployee Appreciation and Positive Recognition in the Workplace
Most managers understand the importance of recruiting highly trained, compassionate, dedicated staff members to senior living communities. Attracting those valuable workers is only the beginning....
View ArticleThe Power of Storytelling
How do you speak to your prospects about your senior living community? If your website focuses on listing your services, amenities and features, you may need to hone your storytelling skills. Your...
View ArticleHow to Stay Healthy During Stressful Work Periods
Your team members probably love working in your senior living community, but the job can get trying at times. Whether it’s resident complaints, state inspections or being down a few employees,...
View ArticleBaby Boomers are Rewriting the Rules for Retirement
Just a few decades ago, the average lifespan for Americans was only 61. Today, a healthy woman at age 65 has a 25-percent chance of living to age 90, and men have the same chance of living to age 89....
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