The Importance of Strategic Planning
Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite...
View ArticleTargeting the Mobile Reader
How often do you take a quick peek at your phone? If you’re anything like the average user, you touch your smartphone more than 2,600 times on a daily basis. With so many people checking their phones...
View ArticleBrain-Healthy Habits to Embrace
Creating new habits — especially the healthy variety — isn’t easy. New research has largely dispelled the conventional wisdom that forming a habit takes 21 days. In fact, it can take much longer: as...
View ArticleHow to Protect Yourself from Medicare Scams
If you worry about keeping your Social Security number safe, you’re not alone. For years, loss or theft of Social Security numbers has left consumers vulnerable to a number of costly scams. With recent...
View ArticleGetting the Most From Conference Attendance
Most professionals have a love-hate relationship with conferences. On the one hand, they’re necessary for networking and staying informed about your industry. On the other hand, they can be...
View ArticleIt’s the Perfect Time for Older Adults to Transition to Senior Living
If you’ve been considering a transition to senior living, you may find that some recent economic news will encourage you to move ahead with your plans. This year, the Federal Reserve raised interest...
View ArticleWhy Social Media Is Important in 2018
Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually...
View ArticleSeptember Is World Alzheimer’s Month
Around the world, Alzheimer’s awareness is growing. More people than ever before understand the significant physical and emotional toll on individuals with the disease, care partners, family members...
View ArticlePodcasts: Why Are They the Next Marketing Frontier?
Whatever you’re interested in these days, there’s a podcast for that. From news talk to fitness, entrepreneurism, travel, pets and productivity, you‘ll find a selection of podcasts to please just about...
View ArticleAttracting Boomers Requires Innovation, Choice
For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along...
View ArticleWhy a Healthy Company Culture Is Important
Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees...
View ArticleThe Importance of Intergenerational Relationships
Too often in our modern society, older and younger people keep to themselves. Rather than spending time together – as was the case years ago – people of different generations have become increasingly...
View ArticleMarketing During the Holidays
With the holidays just around the corner, seasonal marketing strategies become top of mind for many types of businesses. From consumer-facing retailers to B2B service firms, marketing during the...
View ArticleHow to Bring the Holiday Spirit of Giving Into Work
For many organizations, December represents the busiest time of the year. As the winter holidays near, work must go on – and finding the time and energy to get into the spirit can be challenging. For...
View ArticleA Holiday Wish List for Aging Parents
It’s no surprise that adult children worry about their aging parents. A recent survey uncovered common concerns about parents living alone in their homes, including: Health problems. Loneliness and...
View ArticleIt’s the Perfect Time for Older Adults to Transition to Senior Living
If you’ve been considering a transition to senior living, you may find that some recent economic news will encourage you to move ahead with your plans. This year, the Federal Reserve raised interest...
View ArticleWhy Social Media Is Important in 2018
Despite some less-than-flattering press recently, social media remains a key component in most marketing programs. With more competition than ever to connect with audiences, brands must continually...
View ArticleSeptember Is World Alzheimer’s Month
Around the world, Alzheimer’s awareness is growing. More people than ever before understand the significant physical and emotional toll on individuals with the disease, care partners, family members...
View ArticlePodcasts: Why Are They the Next Marketing Frontier?
Whatever you’re interested in these days, there’s a podcast for that. From news talk to fitness, entrepreneurism, travel, pets and productivity, you‘ll find a selection of podcasts to please just about...
View ArticleAttracting Boomers Requires Innovation, Choice
For many industries, attracting the massive baby boomer market will hold the key to success in the coming decade. The oldest of the boomers have reached their early 70s, and modern medicine — along...
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