Cathy Foster Joins Team as Director of Digital Services
October 15, 2013 – Concord, N.C. – Walker Marketing, one of the area’s leading full-service, advertising, public relations and digital agencies, has expanded its digital marketing division and announced Cathy Foster as the Director of Digital Services.
Foster, a thought leader in the digital marketing category will manage multiple clients and projects for Walker Marketing including the incorporation of new digital procedures, tools and services. Her focus will be on developing strategies that span both traditional and new media channels, tying them together with an integrated, multi-channel approach that drives results and true ROI.
Prior to joining Walker Marketing, Cathy served as the president and CEO of a digital marketing start-up agency, where she established a solid reputation as the nation’s premier consulting firm for a unique non-profit niche. She has also lent her digital expertise to several premier financial and business institutions including General Electric – Space Division, Freddie Mac and Bell South.
“We’re honored Cathy has joined our team and believe that her digital expertise will allow us to continue to address the needs of our clients, while introducing new digital procedures and services,” said Walker Marketing President and CEO, Gary Walker. “As an integrated agency, we have seen significant growth and demand for our digital services. Cathy and her team will continue to lead these efforts, while ensuring we stay ahead of digital industry trends.”
Outside of her daily professional career, Cathy has volunteered to conduct regional and international conferences on the use of digital marketing communications. She was recruited by a leading community foundation in California to develop a marketing / communications curriculum to train six organizations receiving grants for communications capacity building. She also has been invited to travel internationally to Malaysia to educate students about web strategy and digital communications and how specific channels can be used to reach their communities. When not conducting educational conferences, Cathy has served as a keynote speaker at various professional association meetings, including the Association of Fundraising Professionals N.C. Chapter, where she discussed the importance of strategy to online communications.
Cathy, who has been in the digital marketing profession for more than a decade is a graduate of James Madison University.
About Walker Marketing
Walker Marketing is a full-service, marketing communications agency with specialization in the health care, economic development, travel and tourism, and senior living industries. The firm is one of only a few in the Carolinas selected as a member of the American Association of Advertising Agencies. Walker Marketing has been recognized by the Public Relations Society of America Silver Anvil Awards, Web Health Awards, PR News, and the International Davey Awards for its work in public relations, marketing and other initiatives. For more information on Walker Marketing, visit www.walker-marketing.com or find Walker Marketing on Twitter at @WalkerMarketing and Facebook at WalkerMarketingPR .
