Now that social travel apps like Tripl, Gogobot and Trippedoff have joined established travel portals like Expedia and TripAdvisor in providing user reviews and travel tips, the average vacation planner slogs through as many as 21 websites to come up with that winning family vacation. That amount of screen time gives a whole new virtual meaning to, “Are we there yet?”
Come to the rescue of overworked vacation planners by creating a website that’s an island in this sea of information overload. Your home page should be one click away from multi-day vacation itineraries tailored to your target audiences. Offer one-stop-shopping, package discounts and online booking options to simplify the planning process and you’ll reap rewards, with more visitors who will return again and again.
Are you a spa destination? Highlight a girlfriend getaway weekend. Is VFR (visiting friends & relatives) one of your primary leisure markets? Feature “staycations” during your off-season. Are your strongest assets in outdoor recreation? Weekend warrior itineraries fit the bill.
Packaged itineraries promote increased destination spending through richer and more varied experiences and can increase your visitor length of stay. Get the most mileage out of leisure travel itineraries by repackaging your promotion to the group tour market and to meeting planners as part of convention programs. Choose your most unique itineraries for your next media outreach.
Great itineraries build your relationship with visitors. Your website will become the trusted source for the inside scoop on your destination and easy booking options. Travelers will bypass third-party information sources in favor of the vacation planning tools your website offers.
Tell us about the travel packages you’ve created to draw visitors to your destination. We’d love to hear about what’s worked, as well as lessons learned.